Welcome to Elsie & Florence

Discover a curated collection of women’s fashion, accessories, beauty and homewares that blend timeless elegance with a modern flair. Located in Seymour, Victoria, we are your destination for unique style, personal service, and quality pieces that make every day feel special.

  • EVER creates waterproof, sweat-proof, and anti-tarnish jewellery designed for modern life. Durable and hypoallergenic, the gold pieces are made to be worn every day ~ stylish enough for work, weekends, and everything in between.

  • Now open at our beautiful new location

    48 Station Street, Seymour — come and discover our new store.

  • Gift Vouchers are available for in-store and online purchases — the perfect gift for someone special who loves beautiful things ✨